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About Us
Bridgz Marketing Group was founded in 1995 as Digital Marketing, Inc., with a vision to help companies take advantage of emerging digital/data technologies in delivering more personally relevant information and offers to narrowly defined customer segments, for improved marketing performance.That vision has not changed; the technology and media have.
Today we are a team of 75 cross-functional specialists, working in concert with client organizations to plan and manage customer-centric programs across multiple channels and media, with more meaningful interactions.
LeadershipWe believe in helping
to lead – not just service our clients’ business initiatives –
with fresh thinking, ideas and strategies that may at times challenge convention.
We believe in collaboration, accountability and measurement. To make these beliefs
actionable, we’ve marshaled a team of experienced professionals to lead our
organization.
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Jim BergesonPresident and CEO |
| Jim is the former president, CEO and chairman of Colle & McVoy Marketing Communications in Minneapolis. In his tenure there of nearly 20 years, he helped lead the agency to a run of unprecedented growth, until 2000 when he negotiated the sale of the company to MDC Partners. He has held leadership positions with the International Communications Agency Network (ICOM), the American Association of Advertising Agencies and the Bloomington Chamber of Commerce. And for more than a decade, he has been involved with the Homeward Bound Foundation, an organization that serves children with complex mental and physical disabilities. |
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Glenn WagnerVice President, Business Solutions |
| Prior to joining Bridgz Marketing Group in 1996, Glenn served as executive vice president of operations with Zip Sort (now PSI Group). There he managed day-to-day operations, including the list maintenance, laser printing and offset printing divisions. He continues to leverage his experience in data and segmentation to help current and prospective clients develop effective customer-centric business solutions. |
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Tim AltierDirector of Business Analytics and Insight |
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Tim has built a career converting raw data into business intelligence by using statistical analysis and data-mining techniques. At Bridgz Marketing Group, he designs and implements marketing strategies that use best-in-class modeling, segmentation and database marketing techniques. Tim has done work in the financial services, retail, telecommunications and pharmaceutical industries, working with companies such as Target Corporation, 3M, American Express Financial Advisors, Chase and Fair Isaac. He has a B.A. in Mathematics and an M.S. in Statistics. |
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Don PlantenbergVice President of Finance and Administration |
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Don has more than 30 years of experience managing B2B and B2C marketing organizations, with responsibility for achieving long-term goals and objectives. Applying his deep background in client services, project management, finance and organizational leadership, he has built a track record of success. Don adheres to sound business practices and proven methodologies, while building strong client-first teams with focused and efficient operating systems. |
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Andrea KrohnbergLead Engagement Strategist |
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Andrea represents and advocates for the customer throughout the client engagement process, by leveraging data and market insight to design programs that achieve optimum customer engagement. Her role as Lead Engagement Strategist involves analyzing media channels – from traditional options to emerging interactive platforms – and applying them in the most effective way. Andrea draws from over a dozen years of experience integrating customer strategy, brand marketing and loyalty engagement for Radisson Hotels & Resorts while working with Carlson Marketing. She has a B.S.B. in both Marketing and General Management from the University of Minnesota. |
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Bob GoransDirector of Data Services |
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Bob has 15 years of experience in the IT industry and an extensive background in developing and maintaining large-scale marketing database solutions. For ten years he worked with eLoyalty, creating marketing systems and business strategies that drove quantifiable ROI. Bob now leads the Bridgz data services team in building marketing databases that work in tandem with our methodology to deliver customer-focused programs. |
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Michelle Van SantenCreative Director |
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Midway through engineering school, Michelle discovered her true passion and became a designer. She brings this unusual mix of analytical thinking and conceptual design to her position as creative director. Together, Michelle and her creative team execute an emotionally engaging customer experience across all print and interactive marketing communications. Michelle holds a B.A. in Design and Psychology, and has accumulated 15-plus years of experience on national corporate and consumer accounts. |
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David VingeDirector of Interactive Services |
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David is the lead strategist for digital services to Bridgz clients, including web site development, interactive advertising, search engine marketing and social media. He has over 25 years of professional marketing experience including over 16 years as an Interactive Marketer using online opportunities to connect with customers and fulfill the digital-marketing goals of businesses. Prior to working at Bridgz, David devised interactive strategies and managed development of client web sites at three advertising agencies. In addition, David managed global interactive efforts at a major manufacturing company as Web Marketing Manager and E-Commerce Product Manager. |