Perspectives

Discussion Guides: The Future of Marketing

In order for companies to effectively compete in a customer-controlled marketplace, the scope and role of marketing need to change – evolving from a corporate function to a business driver. These e-papers investigate how changes in the marketplace have affected consumer attitudes and behaviors, and how marketing must play a more integral role in developing strategies that focus on the customer – not the brand – in today’s pull market.

Please feel free to download and share these discussion guides, offered in the spirit of shared content and thought provocation. We ask for no information about you.

	Download SHIFTING TIDES: A discussion guide for conversation about how the market has shifted from push to pull in today's environment, and how companies need to adapt.
	Download 7BRIDGES: A collaborative planning guide for enterprise customer engagement programs, across multiple channels, in a complex and connected world.

Download HELPING CUSTOMERS BUY: In a contracted post-recession economy, companies need to shift from producing, promoting and selling products to helping customers buy and feel good about their purchases.

If you would like to be notified about future discussion guides or a Shifting Tides online discussion, provide your email address and we’ll keep you posted.

Privacy policy: we consider any information provided to be privileged and confidential, not to be shared or misused