CapabilitiesTo deliver our collaborative and comprehensive methodology, Bridgz Marketing Group deploys the following capabilities and competencies:
- Engagement Strategy – research & insight / customer segmentation / engagement planning / program optimization
- Analytics – data mining & insight / lifecycle mapping / segmentation & scoring / predictive modeling / program performance
- Creative Services – concepts & rationale / design / cross-media messaging & content development
- Interactive Services – user experience / information architecture /email design & delivery / web development & hosting / sales channel portals / social media strategy
- Print & Mail Services – digital & offset print / direct mail / fulfillment & inventory management
- Data Services – list acquisition / data cleansing / database design & development / data management / response management / reporting
- Program & Campaign Management – triggered communications / interaction management / marketing automation